Educational Tools - YouTube: Social Media usage for teaching and learning

I recently read an article about a study on college students' use of Youtube to support academic learning. According to Alexa (2015), Youtube is the third most visited website in the world (as cited by Moghavvemi, Sulaiman, Jaafar, & Kasem, 2018). The study explored students’ usage and their perceptions of Youtube’s effectiveness as an academic learning tool. Out of 312 respondents 71% stated they used Youtube for academic learning purposes (Moghavvemi, Sulaiman, Jaafar, & Kasem, 2018). According to Moghavvemi et al. (2018), 76% of respondents stated they used Youtube to learn how to solve problems, 77% used it to answer questions, and 83% used it to watch videos that were suggested by friends. In addition to this, Moghavvemi et al. (2018), reported 70.5% of respondents believed they learned more from watching Youtube than reading a book. Thus, the findings supported previous studies which found using videos to teach was an effective tool to enhance academic performance (Moghavvemi, Sulaiman, Jaafar, & Kasem, 2018).

Much of my consultant work supports education initiatives centered around transforming education and 21st century learners. As an example, this includes STEM education initiatives, Math education initiatives, and professional development for content knowledge and instructional strategies to name a few. During professional learning workshops, I always ask participants how they go about learning new knowledge today. The top two responses are Youtube and Google. With this in mind, as we prepare K-12 students for college and careers, should approaches to learning in K-12 classrooms reflect successful ways we learn today? The above research study provides further evidence about the effectiveness of using videos to support student learning. Educational resources such as Youtube, Educreations, and Learnzillion, provide opportunities for more user-led learning experiences. The implications of this study warrants exploration into the tools’ effectiveness on academic performance.


Moghavvemi, S., Sulaiman, A., Jaafar, N. I., & Kasem, N. (2018, March). Social media as a complementary learning tool for teaching and learning: the case of youtube. The international journal of management education. 16(1), 37-42. Retrieved from